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ART 262, Winter, 1997

Cliff Rusch, instructor

All images ©1997 by the respective designers

Projects:

Symbol design for water

Logo redesign for Home Study International

Logo redesign for Napa Valley Shelter Project

Data sheet, brochure and poster design for Multitech


Symbol design for water

John Ainsworth

Aaron Cloninger

Beata Dzurbova

Bryan Williams


Logo redesign for Home Study International

Assignment parameters:

The design must communicate the relationship Home Study International has with their clients. Home Study International provides six essential qualities

Client would prefer a design which incorporates a symbol of some kind, not just a type design or use of the initials HSI.

Existing logo:

Aaron Cloninger

Kara Lewis

Joe Marini

Bryan Williams


Logo redesign for Napa Valley Shelter Project

Assignment parameters:

The client is an organization whose primary concern is providing counseling and, if needed, shelter to battered women. The shelter provides hot-line services free of charge and shelter accommodations are free for the first 15 days, with minimal service charges thereafter if other arrangements have not been made. While a portion of the Project's funding is from state and government sources, the majority of funds are donated or raised through various charity benefits. Most workers for the Project are volunteers, with a minimum stipend provided for managerial positions

The purpose of the Project's logo is to provide a visual element which will be associated with the Project. Application of the logo would be confined to local usages, and various print material using the logo would be seen often by the same market. Usages will include, but not be limited to posters; brochures; hot-line phone number stickers; mailers; worker I.D.; any fund raising materials.

Since the Project does not have a lot of money to spend, most printed materials would be printed in one color, though occasional two color opportunities would arise.

Existing logo:

John Ainsworth

Beata Dzurbova

Raymond Inae


Data sheet, brochure and poster design for Multitech

Assignment parameters:

To design three collateral pieces for Multitech, an manufacturer of IBM compatibles. The package includes data sheet format (to be applied to five products; eight page brochure (to contain each of five products); a point-of-purchase poster.

Justin Ammon

Beata Dzurbova

Raymond Inae

Kara Lewis

Jason Lombard

Bryan Williams


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